Explores the interrationships between the interdisciplinary specialties of the diffusion of innovations and technology transfer, using bibliometric methods.
3 pages., On co-creating value with customers. Involves "reassessing almost everything that we think we know about our customers and products - and probably change some aspects of our basic business model."
Cox, Rosie (author), Holloway, Lewis (author), Venn, Laura (author), Dowler, Liz (author), Hein, Jane Ricketts (author), Kneafsey, Moya (author), and Tuomainen, Helen (author)
Format:
Journal article
Publication Date:
2008
Published:
England
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07823
Godfrey, D. Matthew (author), Feng, Patrick (author), and Department of Marketing, University of Arizona, Tucson, Arizona, USA
Department of Communication, Media and Film, University of Calgary, Calgary, Canada
Format:
Journal article
Publication Date:
2017
Published:
USA: Emerald Publishing
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08305
Grunig, James E. (author), Nelson, Clifford L. (author), Richburg, Susie J. (author), White, Terry J. (author), and Professor of Journalism, University of Maryland; Professor and Chairman of Adult and Youth Education, Washington State University; Professor of Journalism, University of Maryland; Professor of Journalism, University of Maryland
Format:
Journal article
Publication Date:
1988
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03020
