19 pages., via online journal article, Best management practices (BMPs) are suggested practices that help agricultural producers optimize production while reducing pollution, soil erosion, and other environmental impacts. Many audiences, including scientists and policy makers, have expressed disappointment at the current level of BMP use. Elaboration likelihood model (ELM) is used to understand how people process messages. ELM states that people can process messages either centrally or peripherally. This study sought to understand how producers processed information related to BMP adoption in grazing systems. Researchers conducted qualitative, in-depth interviews with 42 beef-cattle producers in Kansas and Oklahoma. It was found producers process information both centrally and peripherally, more specifically through past experiences and visual observations. This study suggests that when promoting BMPs, communicators should use visual cues to help producers process information. More importantly communicators should utilize strategies that encourage producers to reflect on past experiences to promote central processing.
Joffre, Olivier M. (author), Bosma, Roel H. (author), Ligtenberg, Arend (author), Tri, Van Pham Dang (author), Ha, Tran Thi Phung (author), and Bregt, Arnold K. (author)
Format:
Journal article
Publication Date:
2015-12
Published:
Vietnam: Elsevier
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 160 Document Number: D07800
Lombardi, Ginevra Virginia (author), Berni, Rossella (author), Rocchi, Benedetto (author), and Department of Economics and Management, University of Florence, Florence, Italy
Department of Statistics, Computer Science and Applications, University of Florence, Italy
Format:
Journal article
Publication Date:
2017-01-20
Published:
Italy: Elsevier Ltd.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08145
Gramig, Benjamin M. (author), Barnard, Jessa M. (author), Prokopy, Linda S. (author), and Purdue Univ, Dept Agr Econ, W Lafayette, IN 47907 USA
Purdue Univ, Dept Forestry & Nat Resources, W Lafayette, IN 47907 USA
Format:
Journal article
Publication Date:
2013
Published:
USA: Inter-Research
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08225
Hyland, John J. (author), Jones, Davey L. (author), Parkhill, Karen A. (author), Barnes, Andrew P. (author), Williams, APrysor. (author), and School of Environment, Natural Resources and Geography, Bangor University, Gwynedd, LL57 2UW, UK
Format:
Journal article
Publication Date:
2016-06
Published:
United Kingdom: Springer Science+Business Media, Van Godewijckstraat 30 Dordrecht 3311 GX Netherlands
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08215
