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    Start Over Format Journal article Subject Term campaigns Subject Term marketing

    2. Analyzing consumers' preferences for apple attributes in Tirana, Albania

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Skreli, Engjell (author) and Imami, Drini (author)
    Format:
    Journal article
    Publication Date:
    2012
    Published:
    Albania
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D00978
    Journal Title:
    International Food and Agribusiness Management Review
    Journal Title Details:
    15(1) : 137-156

    3. Anatomy of a new product launch : how Pfizer mounted a marketing campaign to educate dairy farmers about Paratect

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Meyer, Kathy (author / Account Executive, Rumrill-Hoyt Inc., Rochester, NY) and Account Executive, Rumrill-Hoyt Inc., Rochester, NY
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01114
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(4) : 38-39
    Notes:
    AgComm Teaching

    5. Blockbuster marketing campaign puts real tree sales on track

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Plumb, Rachel (author)
    Format:
    Journal article
    Publication Date:
    2005-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21988
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(2) : 38,40
    Notes:
    Describes a campaign by the National Christmas Tree Association to recapture market share lost to artificial trees during the past 10 years and attract new buyers of live trees. Included a national contest for school-aged children and a national cross-promotion program with a major motion picture ("The Polar Express") released during the holiday season.

    9. Fedex Corp. and the Christmas Tree Association join forces to bring real trees to real heroes

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rasmussen, Becky (author)
    Format:
    Journal article
    Publication Date:
    2006-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23842
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(2) : 38-39
    Notes:
    Describes a "Trees for Troops" program to provide real Christmas trees to military families in 17 locations nationwide.