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    Start Over Format Journal article Subject Term branding Subject Term social media

    1. #TransformFFA: an analysis of social media content during the 2016 national FFA convention

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rogers-Randolph, Tiffany M. (author), Lundy, Lisa K. (author), Harsh, Jessica L. (author), and Rabon, Raychel (author)
    Format:
    Journal article
    Publication Date:
    2018
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09222
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    102(1) Article7

    2. Establishing a strong brand identity through a website: the case of Greek food SMEs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Vlahvei, Aspasia (author), Notta, Ourania (author), and Grigoriou, Evita (author)
    Format:
    Journal article
    Publication Date:
    2013
    Published:
    Greece
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02742
    Journal Title:
    Procedia Economics and Finance
    Journal Title Details:
    5 : 771-778

    3. IFAJ social media seminar emphasizes listening as well as talking

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Werblow, Steve (author)
    Format:
    Journal article
    Publication Date:
    2014-10
    Published:
    International: American Agricultural Editors' Association, New Prague, Minnesota
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05731
    Journal Title:
    AAEA ByLine
    Journal Title Details:
    : 21-22

    4. NYC [New York City] fruit influencer: Here's how to market your company on social media

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sowder, Amy (author)
    Format:
    Journal article
    Publication Date:
    2021-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12178
    Journal Title:
    Packer
    Notes:
    Online from publication. 4 pages., Suggestions from a New York City-based exotic fruit influencer and leadership developer Angela Scarfia in leading an online workshop about marketing produce brands and companies on social media.

    6. Social network addiction and advertising on social networks: a case study of rural students in South Africa

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Van Rhyne, Zhikona (author), Chinyamurindi, Willie (author), and Cilliers, Liezel (author)
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    South Africa
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11368
    Journal Title:
    South African Journal of Information Management
    Journal Title Details:
    21(1), a1081
    Notes:
    7 pages., Online via Directory of Open Access Journals (DOAJ). 7 pages., The aim of this study was to determine the mediating role of psychological dependence between social networking sites addiction and attitude towards social networking advertising among a sample of rural students in South Africa. Findings indicated that "perceived ease of use positively supports psychological dependence." Authors interpreted the findings in terms of opportunities for establishing marketing relationships.

    7. The future of experiential marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Camma, David (author)
    Format:
    Journal article
    Publication Date:
    2020-12
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12113
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58(619) : 19-22
    Notes:
    "Experiential marketing can be interpreted many ways, but our approach helps brands create relationships with target audiences through immersive and memorable interactions." Approach used by Osborn Barr Paramore, agri-marketing communications agency, St. Louis, Missouri.