Format: Journal article / Subject Term: branding and buying behavior

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wilson, Kathryn (author), Barnes, Carly (author), and Irani, Tracy (author)
Format:: Journal article
Publication Date:: 2013
Published:: USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02171
Journal Title:: Journal of Applied Communications
Journal Title Details:: 97(3) : 32-44

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Akridge, Jay T. (author), Martin, Marshall A. (author), and Harbor, Anetra L. (author)
Format:: Journal article
Publication Date:: 2008
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29433
Journal Title:: International Food and Agribusiness Management Review
Journal Title Details:: 11(1) : 17-37

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cooper, Olivia (author)
Format:: Journal article
Publication Date:: 2007-03-02
Published:: UK
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28318
Journal Title:: Farmers Weekly
Journal Title Details:: 146(9) : 26
Notes:: Posted at http://www.fwi.co.uk

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Collart, Alba J. (author), Palma, Marco A. (author), and Carpio, Carlos E. (author)
Format:: Journal article
Publication Date:: 2013-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09665
Journal Title:: Journal of Agricultural and Applied Economics
Journal Title Details:: 45(2) : 229-242
Notes:: Findings suggested that in-store point-of-purchase advertising was not sufficient to significantly increase brand awareness and total demand for local ornamental brands. Buying frequency was found to increase both overall demand and likelihood of brand awareness.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Westover, Michael Lea (author) and Randle, Quint (author)
Format:: Journal article
Publication Date:: 2009
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D11600
Journal Title:: Journal of Promotion Management
Journal Title Details:: 15 : 57-73
Notes:: 18 pages., Online via UI e-subscription, Through an experimental design, this study examined the effects of the weight or body type of those modeled in advertisements on purchase intent for two types (diet and non-diet) of a fictitious brand of soda. Findings revealed that thinner models were associated with greater purchase intent and more positive brand belief for the diet drink. However, no relationship was found between model size and purchase intent or brand belief for the non-diet drink.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Borchers, Bryce (author), Roucan-Kane, Maud (author), Alexander, Corinne (author), Boehlje, Michael D. (author), Downey, W. Scott (author), and Gray, Allan W. (author)
Format:: Journal article
Publication Date:: 2012
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D00983
Journal Title:: International Food and Agribusiness Management Review
Journal Title Details:: 15(2) : 1-20

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cavicchi, Alessio (author), Taglioni, Chiara (author), Torquati, Biancamaria (author), and Scarpa, Riccardo (author)
Format:: Journal article
Publication Date:: 2011
Published:: Italy
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00241
Journal Title:: International Journal on Food System Dynamics
Journal Title Details:: 2(3) : 305-325

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Vogt, Willie (author)
Format:: Journal article
Publication Date:: 2011
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C36072
Journal Title:: American Agriculturist
Journal Title Details:: 208(1) : 29

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Herbst, Kenneth C. (author) and Allan, David (author)
Format:: Journal article
Publication Date:: 2006
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36493
Journal Title:: International Journal of Advertising
Journal Title Details:: 25(2) : 213-222

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