9 pages., Online via UI electronic subscription, Researchers reported on their analysis of a case of scandal concerning "set-style yogurt and jelly event" reporting by a micro-blog (i.e., we media) from "opinion leaders." Findings suggested that we media greatly increased dissemination of the voices of "opinion leaders" and triggered large-scale communication of food safety messaging to the public. "We media could be an effective tool to improve the food-safety status of the market."
Rutsaert, Pieter (author), Regan, Aine (author), Pieniak, Zuzanna (author), McConnon, Aine (author), Moss, Adrian (author), Wall, Patrick (author), and Verbeke, Wim (author)
Format:
Journal article
Publication Date:
2013
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05816
