November issue., Article investigated two examples of group extension for knowledge exchange and innovation among farmers, discussions within the Beef Technology Adoption Programme (BTAP) in Ireland and monitor farms in Scotland.
Online via University of Illinois Online Catalog., This study among beef producers analyzed the what, why and how of beef producers' learning to improve land condition. Findings suggested the value of organized collective learning, adversity, and active experimentation with natural resource skills and techniques can facilitate critical reflection of practice, questioning of the self, others and cultural norms and an enhanced sense of environmental responsibility.
14 pages., Online via UI electronic subscription., Examines the impact of gain and loss message framing and issue involvement elicitation on consumer willingness to pay for two food safety enhancing technologies: cattle vaccines against E. coli and direct-fed microbials. Results showed strong consumer preference and willingness to pay for the technologies and consumer welfare gains from their introduction.
Williams, Brian R. (author), Raper, Kellie Curry (author), DeVuyst, Eric A. (author), Peel, Derrell (author), Lalman, David (author), Richards, Chris (author), and Doye, Damona (author)
Format:
Journal article
Publication Date:
2013-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06068
