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    Start Over Format Journal article Subject Term attitudes Subject Term communication planning Subject Term message content

    1. Ask yourself - what do you expect people to do as a result of your P.R. program?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1962-06
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21299
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    2(6) : 1-4

    2. Derived attitudinal farmer segments: a method for understanding and working with the diversity of Australian dairy farmers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Waters, W. (author), Thomson, D. (author), and Nettle, R. (author)
    Format:
    Journal article
    Publication Date:
    2009
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C30641
    Journal Title:
    Extension Farming Systems Journal
    Journal Title Details:
    5(2) : 47-57

    3. Developing actionable dietary guidance messages: dietary fat as a case study

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Borra, Susan (author), Kelly, Lisa (author), Tuttle, Michele (author), and Neville, Kerry (author)
    Format:
    Journal article
    Publication Date:
    2001-06
    Published:
    USA: International Food Information Council, Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27792
    Journal Title:
    Perspectives in Practice
    Journal Title Details:
    101(6) : 678-684

    4. Using informant directed interviews to discover risk orientation: how formative evaluations based on interpretive analysis can improve persuasive safety campaigns

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Peterson, Tarla Rai (author), Witte, Kim (author), Enkerlin-Hoeflich, Ernesto (author), Espericueta, Lorina (author), Flora, Jason Todd (author), Florey, Nanci (author), Loughran, Tamara (author), and Stuart, Rebekah (author)
    Format:
    Journal article
    Publication Date:
    1994
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36399
    Journal Title:
    Journal of Applied Communication Research
    Journal Title Details:
    22 : 199-215

    5. Using theory to guide formative evaluation of "Who's afraid of franken-food?" Implications for health message design

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dillow, M.R. (author), Parrott, R.L. (author), and Silk, K.J. (author)
    Format:
    Journal article
    Publication Date:
    2003
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19846
    Journal Title:
    Communication Studies
    Journal Title Details:
    54(1) : 1-17