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    Start Over Format Journal article Subject Term appeals (message) Subject Term campaigns

    25. Effects of generic advertising on perceptions and behavior: the case of catfish

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kinnucan, H. W. (author) and Venkateswaran, M. (author)
    Format:
    Journal article
    Publication Date:
    1990-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22301
    Journal Title:
    Southern Journal of Agricultural Economics
    Journal Title Details:
    22(2) : 137-151
    Notes:
    Found that an advertising campaign increased/improved consumers' awareness of farm-raised catfish (15%) , attitudes toward it (3-6%) and purchases of it (12-13%). Factual content of the ads had less impact on behavior than the mere presence of the ads.

    28. Farm wives blitz consumers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Harris, Maxene (author)
    Format:
    Journal article
    Publication Date:
    1981-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09614
    Journal Title:
    Missouri Ruralist
    Journal Title Details:
    : 35-36
    Notes:
    Delmar Hatesohl Collection, Three members of the Missouri Young Farmers and Farm Wives Association conducted a three-day "Missouri Blitz" to tell consumers the farmers' side of the food story."