Teller, C.J. (author / Rutgers University, College of Agriculture and Environmental Science) and Rutgers University, College of Agriculture and Environmental Science
Format:
Journal article
Publication Date:
1972
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 27 Document Number: B02717
Gamon, Julia A. (author), Ubadigbo, Fidelis (author), and Gamon: Assistant professor, Department of Agricultural Education, Iowa State University, Ames, IA; Ubadigbo: Graduate student, Department of Agricultural Education, Iowa State University, Ames, IA
Format:
Journal article
Publication Date:
1988-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 84 Document Number: C05364
James F. Evans Collection, While the recent initiatives referred to in this paper demonstrate that major problems, such as pesticides and soil degradation, can be effectively addressed, conveying this message to an increasingly critical public is a marketing exercise as difficult as any which Australian agriculture has addressed. The success of agriculture in the 1990s may depend, in large measure, on how well this exercise in communication is undertaken. (original)
Describes efforts of the firm to "better align itself with the environmental, social and financial expectations of its many stakeholders." Operating companies of Altria include Kraft Foods, Philip Morris USA and Philip Morris International.
