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    Start Over Format Journal article Subject Term advertising Subject Term visual communication

    1. "On her side": female images in Italian cinema and the popular press, 1945-1955

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cigognetti, L. (author) and Servetti, L. (author)
    Format:
    Journal article
    Publication Date:
    1996-10
    Published:
    Italy
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24646
    Journal Title:
    Historical Journal of Film, Radio and Television
    Journal Title Details:
    5(4) : 555-563

    2. "The stuff you need out here": a semiotic case study analysis of an agricultural company's advertisements

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Irani, Tracy (author) and Rhoades, Emily (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36688
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    92(3-4)
    Notes:
    Via online. 14 pages.

    3. Atypical agricultural careers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hoffman, Cynthia (author / AgCareers.com)
    Format:
    Journal article
    Publication Date:
    2008-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28281
    Journal Title:
    Agri Marketing
    Notes:
    Posted at http://www.agrimarketingdigital.com/?iid=9297, Pages 33-35 in 2008 Agribusiness Employer Guide, a special supplement of Agri Marketing magazine. One featured career involves an agricultural communicator who works with an advertising agency. Another involves an agricultural cartoonist.

    6. Endorser weight and perceptions of brand attitude and intent to purchase

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Westover, Michael Lea (author) and Randle, Quint (author)
    Format:
    Journal article
    Publication Date:
    2009
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D11600
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    15 : 57-73
    Notes:
    18 pages., Online via UI e-subscription, Through an experimental design, this study examined the effects of the weight or body type of those modeled in advertisements on purchase intent for two types (diet and non-diet) of a fictitious brand of soda. Findings revealed that thinner models were associated with greater purchase intent and more positive brand belief for the diet drink. However, no relationship was found between model size and purchase intent or brand belief for the non-diet drink.

    8. Highest scoring ag ads

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Semler, Jack (author / Readex Research)
    Format:
    Journal article
    Publication Date:
    2008-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28036
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(6) : 34-35
    Notes:
    Posted at http://www/agrimarketingdigital.com

    10. Package graphics and consumer product beliefs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bone, Paula Fitzgerald (author) and France, Karen Russo (author)
    Format:
    Journal article
    Publication Date:
    2001
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: D11579
    Journal Title:
    Journal of Business and Psychology
    Journal Title Details:
    15(3) : 467-489
    Notes:
    24 pages., Online via UI e-subscription, Researchers examined colors and pictures of food and drinks to determine what, if any, impact these aspects have on consumer beliefs regarding important product characteristics. Findings suggested that even when very concrete verbal information is used, graphical representations had a significant and long-term effect on product beliefs and purchase intentions.