Skip to search
Skip to main content
Skip to first result
Search
Search Results
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Groenewald, J.A. (author)
Format:
Journal article
Publication Date:
1982-04
Published:
South Africa: AgEcon
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10575
Journal Title:
Agrekon - Quarterly Journal of Agricultural Economics
Journal Title Details:
21(1) : 1-4
Notes:
5 pages., via online journal., Discusses strengths and limitations of advertising agricultural products.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Nichols, L.M. (author)
Format:
Journal article
Publication Date:
1985
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14813
Journal Title:
American Economic Review
Journal Title Details:
75(1) : 213-218
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Richards, T.J. (author), Gao, X.M. (author), and Patterson, P.M. (author)
Format:
Journal article
Publication Date:
1999-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 115 Document Number: C11585
Journal Title:
Journal of Agricultural and Applied Economics
Journal Title Details:
<31(1): 15-28>
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Soley, Lawrence C. (author) and Craig, Robert L. (author)
Format:
Journal article
Publication Date:
1992-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25452
Journal Title:
Journal of Advertising
Journal Title Details:
21(4) : 1-9
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Kinnucan, H. W. (author) and Zheng, Y. (author)
Format:
Journal article
Publication Date:
2004
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22436
Journal Title:
Agribusiness
Journal Title Details:
20(2) : 181-188
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Pope, Rulon D. (author) and Cardon, James H. (author)
Format:
Journal article
Publication Date:
2003-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21640
Journal Title:
Journal of Agricultural and Resource Economics
Journal Title Details:
28 (2) : 185-200
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Kaiser, H.M. (author), Schmit, T.M. (author), and Reberte, J.C. (author)
Format:
Journal article
Publication Date:
1997
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21727
Journal Title:
Agribusiness
Journal Title Details:
13(4) : 365-373
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Piggott, R.R. (author / University of New England, Armidale, Australia), Piggott, N.E. (author / University of California, Davis), and Wright, V.E. (author / University of New England, Armidale, Australia)
Format:
Journal article
Publication Date:
1995-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 105 Document Number: C09154
Journal Title:
American Journal of Agricultural Economics
Journal Title Details:
77(3) : 497-511
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Piggott, R.R. (author), Piggott, N.E. (author), and Wright, V.E. (author)
Format:
Journal article
Publication Date:
1995
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14819
Journal Title:
American Journal of Agricultural Economics
Journal Title Details:
77(3) : 497-511
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Herrington, J. Duncan (author)
Format:
Journal article
Publication Date:
2004
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11623
Journal Title:
Journal of Promotion Management
Journal Title Details:
11(1) : 71-81
Notes:
12 pages., Online via UI e-subscription., The author compiled restaurant sales and unit count estimates for 155 restaurant chains during 1981 through 1998. Unit-level sales and advertising expenditures were calculated by averaging annual system-wide totals by the number of units in operation during the year. Findings supported hypotheses that national advertising does not provide a positive return to advertising for many chain units and a larger proportion of chains exhibit a positive return to advertising at the system level than at the unit level.