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- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Molleda, Juan-Carlos (author)
- Format:
- Journal article
- Publication Date:
- 2009-04
- Published:
- Colombia: International Public Relations Association
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29034
- Journal Title:
- Frontline
- Notes:
- Reports on efforts to revamp the image of a sombrero-clad farmer named Juan Valdez who has served as a coffee ambassador to the world since 1959.
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Karstens, Birte (author) and Belz, Frank-Martin (author)
- Format:
- Journal article
- Publication Date:
- 2005
- Published:
- Germany
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36483
- Journal Title:
- International Journal of Advertising
- Journal Title Details:
- 25(2) : 189-211
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bridges, Eileen (author) and Briesch, Richard A. (author)
- Format:
- Journal article
- Publication Date:
- 2006
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36492
- Journal Title:
- International Journal of Advertising
- Journal Title Details:
- 25(2) : 157-187