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    1. "Healthy" discussions about risk: the Corn Refiners Association's strategic negotiation of authority in the debate over high fructose corn syrup

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    2. "The stuff you need out here": a semiotic case study analysis of an agricultural company's advertisements

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    8. Building brands from the barn up: Heritage Acres finds success in local approach

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    9. Communications plan: planting the seed for a new way of thinking

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