The article reports findings of a media-use survey conducted among agricultural communicators attending a meeting of the National Association of Farm Broadcasting. A majority of respondents reported using a variety of social media for work, with smartphones being the most common device used. Among other recommendations, authors suggested that respondents should continue to use Facebook and Twitter to engage their stakeholder groups in conversations about agriculture. The survey identified stakeholder groups of the communicator respondents.
Focus on the most effective means of communicating with opinion leaders. In this study, respondents were asked to indicate whether they were interested in interacting with alumni of leadership development programs through a list of eight potential communication channels.
Shan, Liran Christine (author), Panagiotopoulos, Panagiotis (author), Regan, Aine (author), De Brun, Aoife (author), Barnett, Julie (author), Wall, Patrick (author), and McConnon, Aine (author)
Format:
Journal article
Publication Date:
2015
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D11599
5 pages., Online via UI e-subscription, Researchers examined the use and impact of social media on two-way communication between consumers and public organizations in the food safety and nutrition area. Findings indicated that social media penetrated and brought new opportunities to interactions between food organizations and the public.
