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2. Impacts on food policy from traditional and social media framing of moral outrage and cultural stereotypes
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Small, Virginia (author) and Warn, James (author)
- Format:
- Journal article
- Publication Date:
- 2020-06
- Published:
- United States: Springer Nature B.V. 2019
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12228
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- v. 37, iss. 2
- Notes:
- 16 pages, Food policy increasingly attempts to accommodate a wider and more diverse range of stakeholder interests. However, the emerging influence of different communities and networks of actors with localized concerns and interests around how food should be produced and traded, can challenge attempts to achieving more open, sustainable and globally-integrated food chains. This article analyses how cultural factors internal to a developed country can disrupt the export of food to a developing country. A framing analysis is applied to examine how activists using social media to interact with the traditional news media in Australia were able to inflame public opinion and provoke outrage to disrupt the policy agenda. The paper contains a case study analysis of the media controversy in 2011 around the slaughter of beef cattle in Indonesian abattoirs and the subsequent banning of live cattle exports to Indonesia by Australia. The analysis draws on the theory of binary cultural oppositions to examine how practices in relation to the slaughter of beef cattle in Indonesia were reframed, through extensive media coverage of moral outrage into a critique of the values and cultural practices of Indonesian society.
3. Quantifying attitudes and knowledge change about the meat-animal industry via a massive open online course
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Carr, Chad (author), Abrams, Katie (author), Roberts, Grady (author), Philipps, Kylie (author), Velinsky, Victoria (author), Eubanks, Larry (author), Scheffler, Jason (author), and Johnson, Dwain (author)
- Format:
- Journal article
- Publication Date:
- 2020-08
- Published:
- United States: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12301
- Journal Title:
- Journal of Extension
- Journal Title Details:
- Vol. 58, Num. 4
- Notes:
- 11 pages, Massive open online courses (MOOCs) offer a unique platform through which Extension can provide valuable education. We explored The Meat We Eat, a MOOC designed to create a more informed meat consumer and increase perceptions of transparency surrounding meat production. Compared to pretest respondents (n = 490), students who completed the posttest (n = 226) had an improved attitude toward meat and slaughter, an improved perception of the meat industry’s transparency, and increased knowledge. These findings suggest the relevance and value of MOOCs as Extension activities for improving knowledge and attitudes toward animal agriculture and other topics.
4. The protein of choice: beef industry long range plan identifies key priorities
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Henderson, Greg (author / Drovers Cattlenetwork)
- Format:
- Journal article
- Publication Date:
- 2020-09
- Published:
- USA: Drovers CattleNetwork, Lenexa, Kansas.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11781
- Journal Title:
- Drovers
- Journal Title Details:
- 8-9
- Notes:
- Online from publisher., Summarizes the beef industry long range plan for 2021-2025. Priorities include expansion of demand, intensified communication, and advancement of traceability.