4 pages, via Online journal, Since late Mar. 2020, many universities halted normal operations due to the Coronavirus Disease 2019 (COVID-19) pandemic. Although extension uses many different techniques to educate consumers, it has been slow to grasp the power of social media. Faced with a dilemma of using digital methods instead of in-person field days, short courses, and workshops, Twitter was a viable alternative, especially for broad audience engagement. Tweet threads were posted on Twitter every Monday morning from 6 Apr. to 8 June 2020. Each thread consisted of 10 tweets. A hashtag #YardFruits was used to start the thread and for later reference. For the first nine threads only one fruit species was discussed per thread. The final thread consisted of single tweets of several species. Engagement percentage did not differ over time but did differ among the crop species. Tweets that did not include a photo received less engagement (2.7%) than those that did include a photo (4.7%). My Twitter account saw a 6.5% increase in followers during the series. Grape (Vitis sp.), passion fruit (Passiflora sp.), fig (Ficus carica), and pear (Pyrus communis) threads had the least engagement and were different from the Other Fruits thread. All other threads were similar. Extension educators can grow their influence by using well-targeted, focused tweets and tweet threads, especially those that use hashtags and photos.
13 pages, via Online Journal, This paper contributes to our understanding of farm data value chains with assistance from 54 semi-structured interviews and field notes from participant observations. Methodologically, it includes individuals, such as farmers, who hold well-known positionalities within digital agriculture spaces—platforms that include precision farming techniques, farm equipment built on machine learning architecture and algorithms, and robotics—while also including less visible elements and practices. The actors interviewed and materialities and performances observed thus came from spaces and places inhabited by, for example, farmers, crop scientists, statisticians, programmers, and senior leadership in firms located in the U.S. and Canada. The stability of “the” artifacts followed for this project proved challenging, which led to me rethinking how to approach the subject conceptually. The paper is animated by a posthumanist commitment, drawing heavily from assemblage thinking and critical data scholarship coming out of Science and Technology Studies. The argument’s understanding of “chains” therefore lies on an alternative conceptual plane relative to most commodity chain scholarship. To speak of a data value chain is to foreground an orchestrating set of relations among humans, non-humans, products, spaces, places, and practices. The paper’s principle contribution involves interrogating lock-in tendencies at different “points” along the digital farm platform assemblage while pushing for a varied understanding of governance depending on the roles of the actors and actants involved.
12 pages., Digitalization is a key enabler of sustainable development of cities’ socio-economic dynamics with the potential to foster climate-friendly urban environments and societies. The advent of the 4th industrial revolution has seen the increased application of digitalization in several fields and at different levels. High-tech digital devices, platforms and environments are increasingly being deployed to enhance productivity, efficiency and sustainability, and improve overall well-being of urban dwellers. Digitalization is projected to further impact cities in future, transform jobs and trigger life-style changes with far-reaching impacts that will ultimately affect cities’ resilience and adaptation capacities. While a growing body of research has highlighted the significance of digitalization to climate change mitigation such as reducing GHG and CO2 emissions, comprehensive evaluations of the potentials of digitalization as an enabler of climate change adaptation remain scarce. This paper addresses this gap by analysing the current trend in digital revolution in relation to climate change adaptation and examines the likely challenges of digitalization. A desk research method was adopted, focusing on core digitalization concepts driving the Fourth Industrial Revolution (IR 4.0). Nine case studies in cities across various continents were selected to assess the potentials of digitalization in addressing climatic hazards and to highlight benefits from implementing digitalization, while considering the social-ecological-technological challenges and tensions around IR 4.0. Our findings reveal the capabilities of digitalization in supporting more effective early warning and emergency response systems, enhancing food and water security, improving power infrastructure performance, enabling citizen engagement and participatory adaptation measures and minimizing the impacts of climatic hazards. Finally, we recommend feasible pathways to overcome present risks and challenges in order to optimize the numerous opportunities offered by digitalization in support of climate change adaptation initiatives.
3 pages, Big data represent a new productive factor (the "new oil" for advocates) that generates new realities in agriculture. By adding an extra "cyber" dimension to current farming systems, big data lead to the emergence of new, complex cyber-physical-social systems. However, our understanding of the sustainability of such systems is still at a rudimental stage. In this critical review we attempt to shed some light on this topic, by identifying and presenting some issues that put in doubt the sustainability of big data agriculture. By using a punctuated equilibria lens, we argue that despite their contribution to the economic and environmental performance of farming, big data act as a speciation mechanism. Hence, they lead to new forms of intraspecific, interspecific and intergeneric competition, thus putting at risk the most vulnerable players of the game. We conclude by pointing out that to holistically address the interrelation between big data and agricultural sustainability we need a hybrid research line, which will combine the qualities of both technology-oriented research and critical social science.
Via UI Library subscription, Invited comments from representatives of three firms that provide outsourcing services involving agri-marketing during the pandemic.
Subhead: "Are the many alliances and acquisitions among platforms really designed to benefit farmers?" ... "While a data-sharing platform may put growers in the driver's seat when it comes to how their information is distributed, ag tech providers have not always done a good job of communicating that message. 'Problems arise when owners of the data feel as though they no longer understand who is accessing their data and why,' Tatge says."
Via print subscription., Digital experience director of Osborn Barr Paramore (ABP) describes some marketing steps taken, "bringing our digital experience and experiential teams together to create new activations that work across channels." Examples included a NASCAR race experience for DEKALB at Kansas Speedway and a geodesic dome activation at Farm Progress Show 2019 for Nutrien Ag Solutions.
Online from publication. 2 pages., Report of plans by American Pistachio Growers to promote sale of pistachios by television, print and digital advertising.
