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2. Consumers' evaluation of animal welfare labels on poultry products
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Powers, Rexanna (author), Li, Nan (author), and Gibson, Courtney (author)
- Format:
- Journal article
- Publication Date:
- 2020
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11337
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 104(1) Article 1
- Notes:
- Online via https://newprairiepress.org/jac, Authors identified five labels related to animal welfare that are frequently found on food packages in USA grocery stores Results of a controlled online experiment among consumers showed that while most consumers lacked knowledge regarding meaning of the labels and certification standards, they relied on the labels with simplistic terms as heuristic cues to judge the ethical treatment of hens on the farm. The selected labels did not lead consumers to pay a higher premium for the labeled products.
3. Effect of information on geographical origin, duration of transport and welfare condition on consumer's acceptance of lamb meat
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Caroprese, Mariangela (author), Ciliberti, Maria Giovanna (author), Marino, Rosaria (author), Sevi, Agostino (author), Albenzio, Marzia (author), Napolitano, Fabio (author), and Braghieri, Ada (author)
- Format:
- Journal article
- Publication Date:
- 2020-06-16
- Published:
- UK: Nature Portfolio
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13084
- Journal Title:
- Scientific Reports
- Journal Title Details:
- V.10, N.9754
- Notes:
- 10 pages, Animal production system and welfare conditions can influence consumers’ acceptance, as meat from animals grazing in natural pasture and labelled with information about high standards of welfare is preferred. In addition, geographical origin of food is recently considered one of the main information influencing the consumers’ acceptance. Local products are collectively associated with high quality attributes by the consumers related to shorter transport and good welfare. Lamb meat is considered local and typical food; however, it is common to find in the same market both local and imported lamb meat. The present investigation aimed at understanding the importance of information about geographical origin, transport duration, and welfare condition of lambs for consumers and their actual liking. Moreover, the quality of lamb meat from local and imported animals as affected by short or long transport was assessed. Data demonstrated that both short and long transport did not affect organoleptic quality of meat; this result was corroborated by an absence of both metabolic and immune stressors in long term transport lambs except for haptoglobin, cortisol and glucose. However, the expected and actual acceptability were affected by the information with higher scores for local lamb when information on the geographical origin, transport duration, and welfare condition was provided to the consumers.
4. Hashtag hijacking and crowdsourcing transparency: social media affordances and the governance of farm animal protection
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rodak, Olga (author)
- Format:
- Journal article
- Publication Date:
- 2020-06
- Published:
- Netherlands: Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12240
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- Vol. 37 Iss. 2
- Notes:
- 15 pages, The post-war Western world has seen a gradual shift from government to governance, a process that also concerned the issues related to agro-food sustainability, such as food quality, environmental impact, social justice, and farm animal welfare. Scholars believe that social media are a new site that reconfigures relations between various actors involved in the governance of these problems. However, empirical research on this matter remains scarce. This paper fills this gap by examining the case of Februdairy, a Twitter hashtag campaign to promote the British dairy industry, hijacked by animal protection activists. For this case, I employ the relational perspective on technology affordances—as operationalised by Faraj and Azad (in: Leonard et al. (eds), Materiality and organizing. Social interaction in a technological world, Oxford University Press, Oxford, 2012)—to highlight two distinct strategic modes of embracement of social media functionalities by the opposing groups: hashtag hijacking and crowdsourcing transparency. The analysis reveals also that a pre-existing social structure of the agro-food system conditions reconfiguration of social relations by technology in a way that actually strengthens the tendency to govern the issue of farm animal protection with market mechanisms.
5. Naturalness and the legitimacy of thoroughbred racing: a photo-elicitation study with industry and animal advocacy informants
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bergmann, Iris M. (author)
- Format:
- Journal article
- Publication Date:
- 2020-08-26
- Published:
- United States: MDPI
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12584
- Journal Title:
- Animals
- Journal Title Details:
- V. 10, Iss. 9
- Notes:
- 34pgs, The idea of what is natural has particular relevance in the thoroughbred racing and breeding discourse. It guides breeding regulations; influences how the thoroughbreds’ behaviour is perceived and has implications for husbandry, handling, training and racing practices. This study investigates how key industry and animal advocacy informants based in the US, Australia and the UK conceptualise naturalness within the context of common racing practices that potentially impact the horses’ welfare. The informants were interviewed using semi-structured interviewing and photo-elicitation. Four common images of thoroughbreds on race day were presented to elicit the informants’ responses. Differences emerged between how the two groups tended to describe the images and the role naturalness played in their conceptualisations. The findings were analysed using an updated version of the Layers of Engagement with Animal Protection developed by Bergmann to situate the informants’ conceptualisations of naturalness within the wider thoroughbred protection discourse. In conclusion, the industry informants tended to defend the status quo of common racing practices. They tended to naturalise and normalise these practices and downplay their welfare impact. This poses risks for thoroughbred welfare, which are amplified by misrepresentations of what is natural. With the public’s understanding of welfare and racing practices growing, racing’s legitimacy may be further questioned. Opportunities to leverage the potential of the notion of naturalness for thoroughbred protection are discussed.
6. Sour milk: lessons learned after the crisis at Fair Oaks Farms
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bedord, Laurie (author)
- Format:
- Journal article
- Publication Date:
- 2020-09
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12015
- Journal Title:
- Successful Farming
- Journal Title Details:
- 118(9) : 40-43
- Notes:
- "More than a year after an undercover video campaign revealed animal welfare issues at Fair Oaks Farms, experts say there are important lessons to be learned." Article describes the event and includes sections about principles of crisis communication, tracking animal activists, and tips for hiring employees.
7. The stockman's scorecard: validity and reliability as an instrument for measuring stockmanship
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Yost, John K. (author), Yates, Jarred (author), Workman, David J. (author), and Wilson, Matthew E. (author)
- Format:
- Journal article
- Publication Date:
- 2020-04
- Published:
- United States: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12316
- Journal Title:
- Journal of Extension
- Journal Title Details:
- Vol. 58, Num. 2
- Notes:
- 6 pages, The quality of beef cattle stockmanship typically is evaluated through quantitative and qualitative measurements of animal behavior. The Stockman's Scorecard is an observation instrument that has been developed to directly measure the actions of beef cattle stockmen. This article documents a pilot project for determining the content validity, internal consistency, and intrarater reliability of the scorecard as an evaluation instrument. Our results show that the scorecard is a valid and reliable instrument for measuring the actions of stockmen. The instrument can be a valuable tool for Extension educators in evaluating their stockmanship programming impacts.
8. To the market and back? A study of the interplay between public policy and market-driven initiatives to improve farm animal welfare in the Danish pork sector
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Esbjerg, Lars (author)
- Format:
- Journal article
- Publication Date:
- 2020-02-04
- Published:
- USA: Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12058
- Journal Title:
- Agriculture and Human Values
- Notes:
- 19 pages, via Online journal, This article discusses the interplay of public policy and market-driven initiatives to improve farm animal welfare (FAW). Over the last couple of decades, the notion of ‘market-driven animal welfare’ has become popular, but can the market deliver the FAW that consumers and politicians expect? Using the Danish pork sector as the empirical setting, this article studies efforts to improve private FAW standards following changes to general regulations. The analysis shows that ethical misgivings regarding the adequacy of current and prospective FAW standards are tempered by the economic considerations that guide the practices of some actors. The study also shows that efforts to improve FAW standards are contingent on collaboration and coordination across globalised markets among actors with divergent interests. The findings have important implications for market practices and public policy in relation to FAW.
9. Using emotions to frame issues and identities in conflict: farmer movements on social media
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Aarts, Noelle (author), Stevens, Tim M. (author), and Dewulf, Art (author)
- Format:
- Journal article
- Publication Date:
- 2020
- Published:
- Netherlands
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D11513
- Journal Title:
- Negotiation and Conflict Management Research
- Notes:
- 19 pages., Via online., In a comparative case study, researchers analyzed two social media conflicts between farmers and animal right advocates to understand how conflicts establish, escalate, and return dormant through issue and identity framing and the discursive use of emotions. "The binary opposition is initially established through issue framing but escalates into an identity conflict that involves group labeling and blaming."