The aim of this paper is to present the concept of sustainable consumption, its aspects, awareness and implications for choices concerning food products. Particular attention was paid to consumer choices based on the perception of foodstuff packaging and the perception of the importance of labelling information. Empirical studies have shown that Polish consumers are increasingly more aware of the need for action on sustainable consumption, although it is not always re- fl ected in tangible activities in this area. Still for the majority of Poles it is synonymous with ecoconsumption, and engaging consumers in the concepts of sustainability is manifested e.g. in waste sorting, waste reduction, selection of organic, local products, in ecological packaging, for which they are ready to pay higher prices or search for information on sustainable products. Unfortunately, at present the scale of these activities and attitudes is still limited, thus the primary objective of the environmental, social and economic policies is to provide systematic and intensive consumer education and promote sustainable development.
Hiroki, S. (author), Garnevska, E. (author), McLaren, S. (author), and Institute of Agriculture and Environment, Massey University, Palmerston North, New Zealand
Format:
Journal article
Publication Date:
2016-06-01
Published:
Springer
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10267
27 pages., Via online journal., Local food is a popular subject among consumers, as well as food producers, distributors, policymakers and researchers in many countries. Previous research has identified that the definition of local food varies by context, and from country to country. The literature also suggested that environmental sustainability is one of the goals for many of the local food movements. While there is a substantial body of literature on local food internationally, limited research has been undertaken in New Zealand. This paper aims to understand how consumers define local food, what attributes they associate with local food, and the extent to which life cycle-based environmental aspects are represented in these attributes. Primary research employed quantitative methodology. This study identified that a majority of the respondents considered that local food may be defined as food that was produced in New Zealand and that support for community was the most important attribute associated with local food. Reduced GHG emission, conserving the landscape, and organic production were the life cycle-based environmental attributes that were associated with local food. This study provides a basis for further research into understandings of local food in New Zealand and how to improve communication among different social actors with respect to demand and supply of local food.
