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- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 2014
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05838
- Journal Title:
- Chicago Booth Magazine
- Journal Title Details:
- 36(3) : 13
- Notes:
- Case example of how over-zealous marketing (e.g., messaging about "health" and "yummy") can misfire - with adults and children.
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Jinnah, Hamida Amirali (author), Stoneman, Zolinda (author), and Rains, Glen (author)
- Format:
- Journal article
- Publication Date:
- 2014
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Box 139 Document Number: D05943
- Journal Title:
- Journal of Adolescent Health
- Journal Title Details:
- 54 : 255-261