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- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 2014
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05838
- Journal Title:
- Chicago Booth Magazine
- Journal Title Details:
- 36(3) : 13
- Notes:
- Case example of how over-zealous marketing (e.g., messaging about "health" and "yummy") can misfire - with adults and children.
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Xie, Ran (author), Isengildina-Massa, Olga (author), and Carpio, Carlos E. (author)
- Format:
- Journal article
- Publication Date:
- 2014-05
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02711
- Journal Title:
- Journal of Agricultural and Applied Economics
- Journal Title Details:
- 46(2) : 193-208
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Morgan, Mark (author) and Chompreeda, Kwansiri (author)
- Format:
- Journal article
- Publication Date:
- 2014-05-19
- Published:
- Thailand: Taylor & Francis Group Ltd., 2 Park Square Oxford OX14 4RN United Kingdom
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D08502
- Journal Title:
- Environmental Communication
- Journal Title Details:
- 9 (1): 20-36
