Format: Journal article / Publication Year: 2011 / Subject Term: marketing communication

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Yeh, Robert S. (author), Plante, Robert D. (author), and Agrawal, Deepak (author)
Format:: Journal article
Publication Date:: 2011
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D11601
Journal Title:: Journal of Promotion Management
Journal Title Details:: 17 : 96-113
Notes:: 19 pages., Online via UI e-subscription, Authors collected consumer data to understand the heterogeneity of consumer behavior and store competition in grocery shopping. Marketing research techniques were used to analyze consumers' decision processes and their preference models.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Schmit, T.M. (author) and Gomez, M.I. (author)
Format:: Journal article
Publication Date:: 2011
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11447
Journal Title:: Food Policy
Journal Title Details:: 36 : 119-127
Notes:: 9 pages., Online via UI electronic subscription., Researchers used unique data collected from consumers, vendors, and markets in a rural region of New York State to develop an empirical model of subjective and objective measures of vendor performance to identify important factors for improved market sustainability. Results suggested four inter-related planning recommendations when considering market and public policyinterventions.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Schimek, Rosemary (author), Pence, Jeff (author), and Nelson, Mike (author)
Format:: Journal article
Publication Date:: 2011-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36696
Journal Title:: Agri Marketing
Journal Title Details:: 49(5) : 32, 34

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gustafson, Mike (author)
Format:: Journal article
Publication Date:: 2011-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37182
Journal Title:: Agri Marketing
Journal Title Details:: 49(9) : 24, 26, 28
Notes:: Features a technology co-developed by Monsanto and Dow AgroSciences.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Foltz, John (author), Alexander, Corinne (author), Fulton, Joan (author), Kapetanovic, Kristyn (author), and Xu, Pei (author)
Format:: Journal article
Publication Date:: 2011-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36460
Journal Title:: Agri Marketing
Journal Title Details:: 49(4) : 23

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Downey, Scott (author)
Format:: Journal article
Publication Date:: 2011-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37253
Journal Title:: Agri Marketing
Journal Title Details:: 49(6) : 22

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2011-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36463
Journal Title:: Agri Marketing
Journal Title Details:: 49(4) : 38, 40, 42, 44-46-48

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Malaga, Jaime E. (author), Xu, Bin (author), and Martinez-Mejia, Pablo (author)
Format:: Journal article
Publication Date:: 2011-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00236
Journal Title:: Journal of Agricultural and Resource Economics
Journal Title Details:: 43(03) : 433-442

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gustafson, Mike (author)
Format:: Journal article
Publication Date:: 2011-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36106
Journal Title:: Agri Marketing
Journal Title Details:: 49(2) : 18

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Nelson, Barry (author), Fritts, Dwight (author), Nealey, Matt (author), Beadle, Donna (author), and Rakestraw, Dain (author)
Format:: Journal article
Publication Date:: 2011-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36107
Journal Title:: Agri Marketing
Journal Title Details:: 49(2) : 22-25

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