Format: Journal article / Publication Year: 2010 / Subject Term: information needs and message content

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Schwalbe, R. Kelly (author)
Format:: Journal article
Publication Date:: 2010-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35727
Journal Title:: Agri Marketing
Journal Title Details:: 48(9) : 20
Notes:: Posted at http://www.agrimarketingdigital.com/?iid=43328

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Martinson, Krishona (author), Wieland, Elizabeth Gilkerson (author), and Bartholomay, Tom (author)
Format:: Journal article
Publication Date:: 2010-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C36013
Journal Title:: Journal of Extension
Journal Title Details:: 48(2) : 2RIB5
Notes:: Via online. 11 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Tebeaux, E. (author)
Format:: Journal article
Publication Date:: 2010
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09469
Journal Title:: Journal of agricultural safety and health
Journal Title Details:: 16(3) : 181-205

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Turner, Kenneth E. (author) and Belesky, David P. (author)
Format:: Journal article
Publication Date:: 2010-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C36270
Journal Title:: Journal of Extension
Journal Title Details:: 48(2) : 2FEA5
Notes:: Authors emphasize the growing need for standardized terminology when explaining soil, plant and livestock management practices to an increasingly diverse array of producers.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Soscia, Isabella (author), Girolamo, Simona (author), and Busacca, Bruno (author)
Format:: Journal article
Publication Date:: 2010
Published:: Italy
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: D11578
Journal Title:: Journal of Business and Psychology
Journal Title Details:: 25(1) : 109-118
Notes:: 11 pages., Online via UI e-subscription, Researchers investigated the relative effectiveness of comparative and non-comparative advertising in communicating the differentiating attributes of a brand of pasta among the Italian consumer respondents. Results showed that comparative advertising's effect depends on consumers' perceived differentiation among the brands and consumers' level of involvement with the specific product category.

Bibleaves