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    Start Over Format Journal article Publication Year 2009 Subject Term buying behavior

    2. Brands have a social media "window of opportunity" in PR (public relations) disasters

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Barrera, Edward (author)
    Format:
    Journal article
    Publication Date:
    2009-04-21
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C28945
    Journal Title:
    Adotas
    Notes:
    Via online issue. 1 page., Reports on audience research about the effects of advertising among those who had been exposed to content about a salmonella outbreak.

    3. Consumer demand for local produce at extended season farmers' markets: guiding farmer marketing strategies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hamm, Michael W. (author), Conner, David S. (author), Montri, Adam D. (author), and Montri, Dru N. (author)
    Format:
    Journal article
    Publication Date:
    2009
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: C37278
    Journal Title:
    Renewable Agriculture and Food Systems
    Journal Title Details:
    24 : 251-259

    5. Endorser weight and perceptions of brand attitude and intent to purchase

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Westover, Michael Lea (author) and Randle, Quint (author)
    Format:
    Journal article
    Publication Date:
    2009
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D11600
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    15 : 57-73
    Notes:
    18 pages., Online via UI e-subscription, Through an experimental design, this study examined the effects of the weight or body type of those modeled in advertisements on purchase intent for two types (diet and non-diet) of a fictitious brand of soda. Findings revealed that thinner models were associated with greater purchase intent and more positive brand belief for the diet drink. However, no relationship was found between model size and purchase intent or brand belief for the non-diet drink.

    8. Is there a promising market "in between" organic and conventional food? Analysis of consumer preferences

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Janssen, Meike (author), Heid, Astrid (author), and Hamm, Ulrich (author)
    Format:
    Journal article
    Publication Date:
    2009
    Published:
    Germany
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37145
    Journal Title:
    Renewable Agriculture and Food Systems
    Journal Title Details:
    24 : 205-213