Retrieved June 16, 2006, 3 pages., Discusses information-related issues associated with criticism of Coca-Cola Company on the free online encyclopedia, Wikipedia.
Describes confusion resulting from Food and Drug Administration policies allowing what are called qualified health claims. Case examples cited: influence of nut consumption on heart disease and tomato consumption on the risk of prostate cancer.
Williams-Piehota, Pamela (author), Pizarro, Judith (author), Navarro Silvera, Stephanie A. (author), Mowad, Linda (author), and Salovey, Peter (author)
Format:
Journal article
Publication Date:
2006
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36416
18 pages., Online via UI e-subscription, Investigated the extent to which extenuating factors (excluding those produced by the commercial) affected the extent to which an advertisement was both persuasive and eventually engendered persuasion. Results demonstrated that the combined pre-existing market forces had a greater impact on a commercial's ability to persuade than did the message or creativity in the advertisement itself. Foods were among the products involved in this analysis.
