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    2. Communications plan: planting the seed for a new way of thinking

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Richards, Julie (author)
    Format:
    Journal article
    Publication Date:
    2006-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25101
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(9) : 28, 30
    Notes:
    Report of a communications program by Syngenta to introduce AVICTA Complete Pak, a seed-delivered treatment for controlling nematodes in cotton crops.

    3. Promotions for a "nontraditional" product

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Nafziger, Emerson D. (author)
    Format:
    Journal article
    Publication Date:
    2006-03-24
    Published:
    USA: Crop Sciences Department, University of Illinois, Urbana.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23851
    Journal Title:
    Bulletin
    Journal Title Details:
    No. 1 Article 9
    Notes:
    Reviewed 3/27/2006 at http://www.ipm.uiuc.edu/bulletin/print.php?id=448, University agronomist provides context regarding a micronutrient marketer's sales campaign that includes reference to favorable yield results in University of Illinois trials. Reports a lack of complete information provided in promotion efforts.

    4. Selling the co-op image: co-ops' "junkyard dog" urges communicators to market values

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jorgensen, Nancy (author)
    Format:
    Journal article
    Publication Date:
    2006-09
    Published:
    USA: Cooperative Communicators Association, Lubbock, Texas.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: C24717
    Journal Title:
    CCA News
    Journal Title Details:
    : 1-3