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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Thompson, Stephanie (author)
Format:
Journal article
Publication Date:
2006-09-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26032
Journal Title:
Advertising Age
Journal Title Details:
77(36): 4, 2 pages
Notes:
Midwest Region edition.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Richards, Julie (author)
Format:
Journal article
Publication Date:
2006-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25101
Journal Title:
Agri Marketing
Journal Title Details:
44(9) : 28, 30
Notes:
Report of a communications program by Syngenta to introduce AVICTA Complete Pak, a seed-delivered treatment for controlling nematodes in cotton crops.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Stanton, John L. (author) and Herbst, Kenneth C. (author)
Format:
Journal article
Publication Date:
2006
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11625
Journal Title:
Journal of Promotion Management
Journal Title Details:
12(2) : 119-135
Notes:
18 pages., Online via UI e-subscription, Investigated the extent to which extenuating factors (excluding those produced by the commercial) affected the extent to which an advertisement was both persuasive and eventually engendered persuasion. Results demonstrated that the combined pre-existing market forces had a greater impact on a commercial's ability to persuade than did the message or creativity in the advertisement itself. Foods were among the products involved in this analysis.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Webb, Sheila M. (author)
Format:
Journal article
Publication Date:
2006
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26432
Journal Title:
Journalism and Mass Communication Quarterly
Journal Title Details:
83(4) : 865-882