Skip to search
Skip to main content
Skip to first result
Search
Search Results
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2004-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20488
Journal Title:
Agri Marketing
Journal Title Details:
42(4) : 44-53
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Kinnucan, H. W. (author) and Zheng, Y. (author)
Format:
Journal article
Publication Date:
2004
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22436
Journal Title:
Agribusiness
Journal Title Details:
20(2) : 181-188
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Anderson, Robynne M. (author)
Format:
Journal article
Publication Date:
2004-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20487
Journal Title:
Agri Marketing
Journal Title Details:
42(4) : 40, 42
Notes:
Perspectives of the capabilities of small agricultural advertising agencies.
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2004-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20486
Journal Title:
Agri Marketing
Journal Title Details:
42(4) : 38-39
Notes:
Report of research about evolving relationships between advertising agencies and clients they serve. Questions: What makes an agency indispensable to its clients? Preferred agency compensation structure? Changes in client-agency relationships that are
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Herrington, J. Duncan (author)
Format:
Journal article
Publication Date:
2004
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11623
Journal Title:
Journal of Promotion Management
Journal Title Details:
11(1) : 71-81
Notes:
12 pages., Online via UI e-subscription., The author compiled restaurant sales and unit count estimates for 155 restaurant chains during 1981 through 1998. Unit-level sales and advertising expenditures were calculated by averaging annual system-wide totals by the number of units in operation during the year. Findings supported hypotheses that national advertising does not provide a positive return to advertising for many chain units and a larger proportion of chains exhibit a positive return to advertising at the system level than at the unit level.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Gardner, Den (author)
Format:
Journal article
Publication Date:
2004-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21796
Journal Title:
Agri Marketing
Journal Title Details:
42(9) : 12-13
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Teinowitz, Ira (author)
Format:
Journal article
Publication Date:
2004-05-31
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21557
Journal Title:
Advertising Age
Journal Title Details:
75(22) : 4+
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Alexander, Corinne (author)
Format:
Journal article
Publication Date:
2004-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21802
Journal Title:
Agri Marketing
Journal Title Details:
42(9) : 50-51
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Kocon, Lois (author)
Format:
Journal article
Publication Date:
2004-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20418
Journal Title:
Agri Marketing
Journal Title Details:
42(3) : 64-65
Notes:
Case report of "Best of Show - Specialty" entry in 2004 National Agri-Marketing Association competition. Campaign involved sales for Nestle Purina dog food brands.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Glenn, Cathy M. (author)
Format:
Journal article
Publication Date:
2004
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25063
Journal Title:
Journal of Communication Inquiry
Journal Title Details:
28(1) : 63-81