food labels, AGRICOLA FNI 92002051, In the early stages of number coding for food additives it is essential to evaluate how well consumers can identify and interpret this system and assess their attitudes to its introduction. This was tested in a study when 502 consumers were interviewed by questionnaire in six Perth suburban supermarkets and the same questionnaire was mailed to 50 members of the Allergy Association of Australia living in Western Australia. Results reported in this paper indicate only a little over a third of the general public group were able to make use of the system correctly, whereas the majority of those with recognized allergies had no problem. The data showed that in general the uses of additives in food are misunderstood and that there is a need for consumer education, ideally with the shopping center as a venue. (original)
Deeds, Jacquelyn P. (author), Hitchner, Mary G. (author), Johnson, Donald M. (author), and Department of Agricultural and Extension Education, Mississippi State University, Mississippi State, MS
Format:
Journal article
Publication Date:
1992-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06111
Johnson, Earl C. (author), Verma, Satish (author), and Johnson: Director, Sunbelt Agricultural Exposition, University of Extension Service, University of Georgia Extension Service, Tifton, GA; Verma: Program Development Specialist, Cooperative Extension Service, Louisiana State University, Baton Rouge, LA
Format:
Journal article
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06382
James F. Evans Collection, Alabama county Extension agents' circular letters and newsletters (2.5 million pieces in 1988) were found to be two grade levels higher than the reading level of the average U.S. adult, and 85 percent of Alabama 4-Hers. If this means that these materials are difficult to understand, agents need to write pieces aimed at lower reading grade levels. The study showed that agents would increase readability if they devoted more time to writing. Sensitizing agents to this need and providing learning opportunities in writing for readability are suggested. (original)
