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    Start Over Format Journal article Publication Year 1992 Subject Term media effectiveness

    2. Community structure, media, and knowledge

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Donohue, George A. (author), Olien, C.N. (author), Tichenor, Phillip J. (author), and University of Minnesota
    Format:
    Journal article
    Publication Date:
    1992
    Published:
    USA: Minnesota Extension Service, University of Minnesota
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06421
    Journal Title:
    Sociology of Rural Life
    Journal Title Details:
    12 (3) : 1 - 2, 7

    4. Effective communication with poster displays

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Davis, K.J. (author), Davis, M. (author), Wolf, D.C. (author), and Department of Agronomy, University of Arkansas, Fayatteville, AR
    Format:
    Journal article
    Publication Date:
    1992
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: C06991
    Journal Title:
    Journal of Natural Resources and Life Science Education
    Journal Title Details:
    21 (2) : 156-160
    Notes:
    James F. Evans Collection

    5. Effectiveness of alternative export promotion strategies for branded food products

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Dennis (author), Brenes, Jose R. (author), and Sheldon, Ian M. (author)
    Format:
    Journal article
    Publication Date:
    1992-02
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22311
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    23(1) : 137-152
    Notes:
    Economic analysis reveals positive and statistically significant impacts of expenditures on television advertising and advertising in consumer-oriented print media.

    6. Effectiveness of automated radio news services

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brooks, John R. (author / Radio/Television Communications Specialist, Louisiana Cooperative Extension Service, Louisiana State University)
    Format:
    Journal article
    Publication Date:
    1992
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06383
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    76 (1) : 45-8
    Notes:
    James F. Evans Collection, This study was designed to examine an automated call-in radio news service versus an operator answered system. It examined how the tapes were being used and attempted to determine the effectiveness of promotional items for the service. It was clear the numbers of callers using the automated service increased significantly (nearly three times) over an operator-answered system. The study suggested that a toll-free telephone number was not a significant factor in whether the service was used and also found that the order in which the stories were available was not important. The results also suggest that for call-in kinds of news services to work, regular promotions to remind the users of the system must be done. (original)

    7. Farmer perceptions of soil and water conservation issues: implications to agricultural and extension education

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bruening, Thomas B. (author) and Martin, Robert A. (author)
    Format:
    Journal article
    Publication Date:
    1992
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17417
    Journal Title:
    Journal of Agricultural Education
    Journal Title Details:
    33(4) : 48-54

    8. Folk drama: a source of communication in tribal areas of Rajasthan

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Intodia, S.L. (author) and Upadhyay, Rekha (author)
    Format:
    Journal article
    Publication Date:
    1992
    Published:
    India: National Council of Development Communication, Varanasi, India.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14311
    Journal Title:
    Interaction
    Journal Title Details:
    10(1) : 73-80