Bembridge, T.J. (author), Tshikolomo, K.S. (author), and Bembridge: Professor and Head, Department of Agricultural Extension and Rural Development, University of Fort Hare; Tshikolomo: Lecturer, Madzivhandila Agricultural College, Venda
Format:
Journal article
Publication Date:
1992
Published:
South Africa: Pretoria, South Africa : The South African Society for Agricultural Extension
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06653
James F. Evans Collection; See C06647 for original, Population characteristics typified a culture of rural poverty, with a large proportion of female headed households, low levels of literacy, low incomes, health problems, a general lack of the basic amenities of life, and limited agricultural resources. There was a low level of political orientation and a general distrust of officialdom. Major household decisions concerned basic needs of housing improvement, establishing orchards and purchasing livestock. Interpersonal media was the most frequently used and had the highest credibility in decision making, which included limited research based information. Suggestions are made for strategies to enhance the communication of research based information by working through opinion leaders and strengthening extension directed at sustained rural development (original).
Batte, Marvin T. (author), Botomogno, Jean (author), Jones, Eugene (author), Schnitkey, Gary (author), and Schnitkey, Batte, and Jones: Department of Agricultural Economics and Rural Sociology, The Ohio State University; Botomogno: Department of Agricultural Economics, Dschang University Center, Cameroon
Format:
Journal article
Publication Date:
1992-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06520
James F. Evans Collection; AGRICOLA IND 92048494, Mathematical logic models were used to examine farmers' information preferences for marketing, production, and financial decisions. Dependent variables represented the preferred information source category: Cooperative Extension Service, printed, broadcast, specialist, and other sources. Independent variables included farm and business characteristics. In general, farmers preferred information from printed sources, and the Cooperative Extension Service ranked highly as an information source. Results did not support the contention that farmers are substituting specialist services for information received from the Cooperative Extension Service. (author)
