Search

    Start Over Format Journal article Publication Year 1990 Subject Term advertising

    2. Adding the personal touch : new technology offers marketers tempting ways to target messages

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Coakley, Deborah (author / Managing Editor, Agri Marketing) and Managing Editor, Agri Marketing
    Format:
    Journal article
    Publication Date:
    1990-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 80 Document Number: C04709
    Journal Title:
    Agri Marketing
    Journal Title Details:
    28(10) : 40, 42

    4. Advertising and ethical standards

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pound, B.H. (author / Duphar Veterinary Ltd., Southampton, UK)
    Format:
    Journal article
    Publication Date:
    1990-04
    Published:
    UK
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06567
    Journal Title:
    Veterinary Record
    Journal Title Details:
    126 (16) : 409
    Notes:
    Current Contents Agr/Bio; See also CO6566 for related article

    7. Breaking through the clutter

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1990
    Published:
    USA: National Association of Farm Broadcasters
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09612
    Journal Title:
    NAFB Signal
    Journal Title Details:
    1(1) : 15-16
    Notes:
    National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 5. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

    9. Effects of generic advertising on perceptions and behavior: the case of catfish

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kinnucan, H. W. (author) and Venkateswaran, M. (author)
    Format:
    Journal article
    Publication Date:
    1990-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22301
    Journal Title:
    Southern Journal of Agricultural Economics
    Journal Title Details:
    22(2) : 137-151
    Notes:
    Found that an advertising campaign increased/improved consumers' awareness of farm-raised catfish (15%) , attitudes toward it (3-6%) and purchases of it (12-13%). Factual content of the ads had less impact on behavior than the mere presence of the ads.