Format: Journal article / Publication Year: 1989 / Subject Term: advertising

1. 100 leading national advertisers

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1989-09-27
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18423
Journal Title:: Advertising Age
Journal Title Details:: 60(42) : 118-121
Notes:: Includes expenditures by U.S. Dairy Farmers.

2. A simultaneous analysis of food industry conduct

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Zellner, James A. (author)
Format:: Journal article
Publication Date:: 1989-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16665
Journal Title:: American Journal of Agricultural Economics
Journal Title Details:: 71 : 105-115

3. Advertising-to-sales ratios, 1989

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1989-11-13
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15698
Journal Title:: Advertising Age
Journal Title Details:: 60:32
Notes:: 1 p.

4. An agency perspective on editorial integrity

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Harrison, Susan (author / Executive Vice President, Davis Harrison Advertising, Chicago) and Executive Vice President, Davis Harrison Advertising, Chicago
Format:: Journal article
Publication Date:: 1989-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04012
Journal Title:: Agri Marketing
Journal Title Details:: 27(9) : 78-79

5. Animal rights and wrongs: a controversial issue puts down roots on the farm, and emotions obscure the facts

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Keller, Des (author)
Format:: Journal article
Publication Date:: 1989-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21266
Journal Title:: Progressive Farmer
Journal Title Details:: : 32-34
Notes:: Special focus on veal production and confinement swine operations.

6. Children's attitudes to television food advertising

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Morton, H.N. (author / SACAE, Underdale, South Australia.)
Format:: Journal article
Publication Date:: 1989-12
Published:: Australia: Murdoch, Australia : The Nutrition Society of Australia.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: C06864
Journal Title:: Proceedings of the Nutrition Society of Australia
Journal Title Details:: 14 : 130
Notes:: AGRICOLA IND 92002487

7. Effectiveness of generic and brand advertising on fresh and processed potato products

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Jones, Eugene (author), Ward, Ronald W. (author), and Jones: Assistant Professor, Department of Agricultural Economics and Rural Sociology, The Ohio State University; Ward: Professor, Food and Resource Economics Department, University of Florida
Format:: Journal article
Publication Date:: 1989-09
Published:: USA: New York : John Wiley & Sons
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06205
Journal Title:: Agribusiness
Journal Title Details:: 5 (5) : 523-536

8. Fur industry's ad pelts activists

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Sloan, Pat (author)
Format:: Journal article
Publication Date:: 1989-11-20
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21198
Journal Title:: Advertising Age
Journal Title Details:: 60 : 42
Notes:: Reports on advertising efforts of the Fur Information Council of America.

9. Generic ads

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Clark, Edward (author)
Format:: Journal article
Publication Date:: 1989-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07117
Journal Title:: Dairy Herd Management
Journal Title Details:: 26 (8) : 4
Notes:: James F. Evans Collection, AgComm teaching

10. M. Jackson stars in $1M raisin spot

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Johnson, Bradley (author)
Format:: Journal article
Publication Date:: 1989
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08323
Journal Title:: Advertising Age
Journal Title Details:: July 31, 1989 : 3
Notes:: Evans, AgComm teaching

11. Making honesty a policy : new standards of integrity reveal ag editor's commitment to ethics

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Johnston, Gene (author / President, American Agricultural Editors' Association; Managing Editor, Successful Farming) and President, American Agricultural Editors' Association; Managing Editor, Successful Farming
Format:: Journal article
Publication Date:: 1989-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C03964
Journal Title:: Agri Marketing
Journal Title Details:: 27(9) : 78-79

12. Media ethics and agriculture : advertiser demands challenge farm press's ethical practices

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hays, Robert G. (author), Reisner, Ann E. (author), and Reisner: Assistant Professor in Agricultural Communications, University of Illinois at Urbana-Champaign; Hays: Associate Professor of Agricultural Communications and Journalism, University of Illinois at Urbana-Champaign
Format:: Journal article
Publication Date:: 1989
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 79 Document Number: C04494
Journal Title:: Agriculture and Human Values
Journal Title Details:: 6 (4) : 40-46
Notes:: James F. Evans Collection

13. POM advertising

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cook, Roger R. (author / National Office of Animal Health Ltd., Enfield, UK)
Format:: Journal article
Publication Date:: 1989-11
Published:: UK
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06565
Journal Title:: Veterinary Record
Journal Title Details:: 125 (21) : 537
Notes:: Current Contents Agr/Bio

14. Promoting agricultural commodities

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hudson, Michael A. (author / Associate Professor of Agribusiness Management and Marketing, Department of Agricultural Economics, University of Illinois) and Associate Professor of Agribusiness Management and Marketing, Department of Agricultural Economics, University of Illinois
Format:: Journal article
Publication Date:: 1989
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C03981
Journal Title:: Illinois Research
Journal Title Details:: 31(1/2) : 12-15
Notes:: James F. Evans Collection

15. Promotion plans sprout

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1989-07-31
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21571
Journal Title:: Advertising Age
Journal Title Details:: 60(33) : 3+

16. Promotions keep punching : research defends effectiveness of "real people" beef campaign

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lamp, Greg (author)
Format:: Journal article
Publication Date:: 1989-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08285
Journal Title:: Top Producer
Journal Title Details:: 6 (2) : 44-45
Notes:: Evans, AgComm teaching

17. Some observations on the impact of advertising on demand

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Brown, Mark G. (author), Fairchild, Gary F. (author), Lee, Jonq-Ying (author), and Food and Resource Economics Department, University of Florida
Format:: Journal article
Publication Date:: 1989-11
Published:: USA: New York : John Wiley & Sons
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06206
Journal Title:: Agribusiness
Journal Title Details:: 5 (6) : 607-618

18. Tapping into demand with effective advertising

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Frye, Noreen N. (author / Director of Product Marketing, Illinois Pork Producers, Springfield, IL) and Director of Product Marketing, Illinois Pork Producers, Springfield, IL
Format:: Journal article
Publication Date:: 1989
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C03982
Journal Title:: Illinois Research
Journal Title Details:: 31(1/2) : 14
Notes:: James F. Evans Collection

19. Television advertising exposure and children's nutritional awareness

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Newman, L.M. (author) and Wiman, A.R. (author)
Format:: Journal article
Publication Date:: 1989
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20142
Journal Title:: Journal of the Academy of Marketing Science
Journal Title Details:: 17(2) : 179-188

20. The effects of advertising on food demand elasticities

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Chang, Hui-Shung (author) and Green, Richard (author)
Format:: Journal article
Publication Date:: 1989-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16685
Journal Title:: Canadian Journal of Agricultural Economics
Journal Title Details:: 37(3) : 481-494

Bibleaves

1. 100 leading national advertisers

2. A simultaneous analysis of food industry conduct

3. Advertising-to-sales ratios, 1989

4. An agency perspective on editorial integrity

5. Animal rights and wrongs: a controversial issue puts down roots on the farm, and emotions obscure the facts

6. Children's attitudes to television food advertising

7. Effectiveness of generic and brand advertising on fresh and processed potato products

8. Fur industry's ad pelts activists

9. Generic ads

10. M. Jackson stars in $1M raisin spot

11. Making honesty a policy : new standards of integrity reveal ag editor's commitment to ethics

12. Media ethics and agriculture : advertiser demands challenge farm press's ethical practices

13. POM advertising

14. Promoting agricultural commodities

15. Promotion plans sprout

16. Promotions keep punching : research defends effectiveness of "real people" beef campaign

17. Some observations on the impact of advertising on demand

18. Tapping into demand with effective advertising

19. Television advertising exposure and children's nutritional awareness

20. The effects of advertising on food demand elasticities

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