Bokemeier, Janet L. (author), Maurer, Richard C. (author), and Associate Extension Professor, Department of Sociology, University of Kentucky; Associate Professor, Department of Sociology, Department of Socioloy
Format:
Journal article
Publication Date:
1987
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 75 Document Number: C03920
Ahmad, Iftikhar (author), Khan, Asmatullah (author), Sofranko, Andrew J. (author), and Khan, Ahmad: Agricultural University, Peshawar; Sofranko: University of Illinois
Format:
Journal article
Publication Date:
1987
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 73 Document Number: C03501
AGRICOLA IND 87058773, A sample survey was conducted to evaluate five newsletters produced by the Queensland Department of Primary Industries for graziers in western Queensland. The results revealed that readership of the newsletters was high and information had been useful in decision making on properties. Recurrent themes arose in the features respondents most liked in their newsletter. Graziers liked information relevant to their situation, new ideas, practicality, variety, timeliness, clarity of expression and diagrams which assisted understanding. Many graziers recognized intrinsic value in the communication; that newsletters were regular, personal, and locally produced also made them highly valued. The results highlighted the important role of these newsletters and enabled minor distribution problems to be addressed. They also indicated subject areas which could be accorded higher priority.
