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    Start Over Format Journal article Publication Year 1981

    34. Advertising, promotion, and competition: a survey with special reference to food

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Connor, John M. (author / National Economics Division, ESS)
    Format:
    Journal article
    Publication Date:
    1981
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08421
    Journal Title:
    Agricultural Economics Research
    Journal Title Details:
    33 (1) : 19-27
    Notes:
    James F. Evans Collection, This article surveys the theoretical and empirical literature on the economics of advertising during the last decade. The survey notes several promising advances in theoretical modeling of the role of advertising in consumer choice and social welfare. Numerous empirical investigations of food and other consumer products have established relationships between advertising and market structure or performance indicators. Less progress was found on selected socioeconomic advertising issues that are difficult for traditional economics to handle. (original)

    35. Advice to small farmers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Grozovinski, Z. (author / Ministry of Agriculture, Israel) and Ministry of Agriculture, Israel
    Format:
    Journal article
    Publication Date:
    1981-04
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 72 Document Number: C03382
    Journal Title:
    Phosphorus in Agriculture
    Journal Title Details:
    80 (April 1981) : 15-28
    Notes:
    Phase II

    38. Agri-media is changing : here's how

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dolinky, Mel (author / Media Director, Bader Rutter, Brookfield, WI) and Media Director, Bader Rutter, Brookfield, WI
    Format:
    Journal article
    Publication Date:
    1981
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04273
    Journal Title:
    Marketing and Media Decisions
    Journal Title Details:
    16(1) : 98-100

    39. Agri-media planners can fool clients - but not indefinitely

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tiedemann, Tom (author / Vice President - Media and Research Director, Bader, Rutler & Associates, Inc., Brookfield, WI) and Vice President - Media and Research Director, Bader, Rutler & Associates, Inc., Brookfield, WI
    Format:
    Journal article
    Publication Date:
    1981-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04276
    Journal Title:
    Marketing and Media Decisions
    Journal Title Details:
    16(4) : 94-96

    40. Agricultural Information Bank for Asia: promoting new techniques for disseminating agricultural information

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sison, Josephine C. (author)
    Format:
    Journal article
    Publication Date:
    1981-06
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16780
    Journal Title:
    Agricultural Information Development Bulletin
    Journal Title Details:
    3 (2) : 10-12