9 pages, Financial performance benchmarks were estimated on the basis of samples of successful Northeast fruit and vegetable producers classified by primary local foods market channel. Comparisons across farm stores, large urban farmers' markets, and intermediated market channels were conducted for the purpose of identifying key differences in human and financial resource requirements. The benchmarks provide data useful for assisting individual farmers in assessing their performances and new and beginning farmers in identifying appropriate market channels for their businesses. Additionally, the benchmarks provide a rich source of information for use by Extension educators in developing programming around local foods marketing opportunities and business planning.
Findlay, Henry J. (author), Morris, Carlton E. (author), Oben, Mercy (author), Zabawa, Robert (author), and Vocational and Extension Education, Tuskegee University, Alabama
Format:
Journal article
Publication Date:
1993
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: C06984
Nelson, A. Gene (author / Extension Farm Management Specialist, Department of Agricultural and Resource Economics, Oregon State University-Corvalis) and Extension Farm Management Specialist, Department of Agricultural and Resource Economics, Oregon State University-Corvalis
Format:
Journal article
Publication Date:
1979
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05488
Posted at: http://www.joe.org/2005august/rb3.shtml, Electronic journal., Statewide survey among food shoppers in Oregon revealed that 77% reported household purchase of organic food in the past 6 months. "Environmentally minded consumers are a potential organic market if trust is maintained."
