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    Start Over Format Journal article Subject Term advertising Journal Title Journal of Applied Communications

    1. "The stuff you need out here": a semiotic case study analysis of an agricultural company's advertisements

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Irani, Tracy (author) and Rhoades, Emily (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36688
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    92(3-4)
    Notes:
    Via online. 14 pages.

    2. A Moment-to-Moment Analysis of Trust in Agricultural Messages

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    LaGrande, Lauren (author), Meyers, Courtney (author), Cummins, R. Glenn (author), and Baker, Matt (author)
    Format:
    Journal article
    Publication Date:
    2021-05
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12192
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    Volume 105, Issue 2 (2021)
    Notes:
    22 Pages., Consumers have varying levels of trust in agricultural production practices, which can influence attitudes, shift opinions, and change behaviors. The purpose of this study was to determine what agricultural messages are considered the most trustworthy among consumers and what differences exist among five dimensions of trustworthiness. With a pro-agriculture video as the stimulus, this study used continuous response measurement (CRM) to collect data from 151 post-secondary students who were randomly assigned to evaluate one of five trustworthiness dimensions (trust, honest, sincere, dependable, reliable). Participants used handheld dials to continuously rate their evaluation of the messages in the video then completed a questionnaire to provide additional insights. Overall, participants trusted agricultural messages, although some specific phrases were rated more positively than others. Participants had more trust in messages that portray agriculture as a family endeavor and create connection between producers and consumers. Participants indicated skepticism in messages revolving around farmer/rancher motivation in agriculture. The results support the importance of strategically tailoring and crafting effective messages. Recommendations for future practice and research are discussed.

    3. Advertising agrarian unreality: college students' preferences for agricultural commodity advertising content

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Specht, Annie R. (author) and Buck, Emily B. (author)
    Format:
    Journal article
    Publication Date:
    2014
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06859
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    98(2) : 37-52

    4. Agricultural issues on the ballot: a case study of the 1009 Ohio Issue 2 campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Thompson, Hannah (author) and Rhoades-Buck, Emily (author)
    Format:
    Journal article
    Publication Date:
    2013
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 189 Document Number: D01600
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    97(1) : 66-79

    5. Communications training needs in Arkansas' agritourism industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Das, Biswaranjan (author), Miller Jefferson (author), McCullough, Stacey (author), and Rainey, Daniel (author)
    Format:
    Journal article
    Publication Date:
    2012
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00333
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    96(1) : 68-81

    6. Comparing ethical concerns of agricultural and general journalists

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Reisner, Ann E. (author / Assistant Professor of Agricultural Communications, University of Illinois, Urbana-Champaign)
    Format:
    Journal article
    Publication Date:
    1991
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 83 Document Number: C05068
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    75 (1) : 42-48
    Notes:
    James F. Evans Collection

    10. Reaching millennials: implications for advertisers of competitive sporting events that use animals

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hill, Jackie (author), Mobly, Mallory (author), and McKim, Billy R. (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07426
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(2) : 73-85