Hyland, John J. (author), Jones, Davey L. (author), Parkhill, Karen A. (author), Barnes, Andrew P. (author), Williams, APrysor. (author), and School of Environment, Natural Resources and Geography, Bangor University, Gwynedd, LL57 2UW, UK
Format:
Journal article
Publication Date:
2016-06
Published:
United Kingdom: Springer Science+Business Media, Van Godewijckstraat 30 Dordrecht 3311 GX Netherlands
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08215
Content analysis of two midwestern U.S. farm magazines from the 1940s to 1990s traces the social construction of pesticide advertisements over time. Findings reveal response to changes in the socio-cultural setting.
15 pages, via Online journal, Scholars are increasingly calling for the environmental issues of the industrial agricultural system to be addressed via eventual agroecological system-level transformation. It is critical to identify the barriers to this transition. Drawing from Henke’s (Cultivating science, harvesting power: science and industrial agriculture in California, MIT Press, Cambridge, MA, 2008) theory of “repair,” we explore how farmers participate in the reproduction of the industrial system through “discursive repair,” or arguing for the continuation of the industrial agriculture system. Our empirical case relates to water pollution from nitrogen fertilizer and draws data from a sample of over 150 interviews with row-crop farmers in the midwestern United States. We find that farmers defend this system by denying agriculture’s causal role and proposing the potential for within-system solutions. They perform these defenses by drawing on ideological positions (agrarianism, market-fundamentalism and techno-optimism) and may be ultimately led to seek system maintenance because they are unable to envision an alternative to the industrial agriculture system.
