18 pages, via Online Journal, Plant-based milk alternatives–or mylks–have surged in popularity over the past ten years. We consider the politics and consumer subjectivities fostered by mylks as part of the broader trend towards ‘plant-based’ food. We demonstrate how mylk companies inherit and strategically deploy positive framings of milk as wholesome and convenient, as well as negative framings of dairy as environmentally damaging and cruel, to position plant-based as the ‘better’ alternative. By navigating this affective landscape, brands attempt to (re)make mylk as simultaneously palatable and disruptive to the status quo. We examine the politics of mylks through the concept of palatable disruption, where people are encouraged to care about the environment, health, and animal welfare enough to adopt mylks but to ultimately remain consumers of a commodity food. By encouraging consumers to reach for “plant-based” as a way to cope with environmental catastrophe and a life out of balance, mylks promote a neoliberal ethic: they individualize systemic problems and further entrench market mechanisms as solutions, thereby reinforcing the political economy of industrial agriculture. In conclusion, we reflect on the limits of the current plant-based trend for transitioning to more just and sustainable food production and consumption.
2 pages, via Online Journal, Stan Cox’s The Green New Deal and Beyond argues that the realities of our climate crisis require the elimination of fossil fuels from the U.S. economy and a realignment of the unjust system that allows for their exploitation. Cox’s thesis is that the Green New Deal legislation (GND) is a good first step, but we in the U.S. must also acknowledge and adhere to the limits of economic growth and material consumption. His evidence-driven analysis builds from the IPCC report’s finding that we need to achieve net-zero carbon emissions by 2050 if we are to limit global warming to 1.5 °C.