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    Start Over Format Journal article Publication Year 1908 Journal Title Agricultural Advertising

    31. The advertising school and its product

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hall, S. Roland (author)
    Format:
    Journal article
    Publication Date:
    1908-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16347
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    19(5) : 436-437
    Notes:
    Discusses the causes of prejudice against advertising schools. Argues that such schools have "come to stay. The critics have emptied their quivers but the school goes merrily on, teaching its students how to study human nature, how to study commodities, how to devise selling plans, how to write effective copy, design attractive displays, etc."

    33. The different viewpoint

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Snell, Myrtle Tower (author / Copy staff, Long-Critchfield)
    Format:
    Journal article
    Publication Date:
    1908-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16354
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    20(1) : 24-26
    Notes:
    Urges advertisers to involve women communicators in providing a different viewpoint for advertising goods to the farm family. "let the women help make your advertisements human, Friend Advertiser."

    39. The original "medicine show"

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1908-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16333
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    19(2) : 132-133
    Notes:
    Features John Austin Hamlin, promoter of Hamlin's Wizard Oil and inventor of the "medicine show" which for many years was a "potent and profitable means of publicity for certain proprietary remedies."