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    3. CRM - R stands for relationship: two companies focus on relationships to grow sales, increase customer retention

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2005-06
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22348
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(5) : 54, 56-57
    Notes:
    Describes the services of two word-of-mouth marketing firms serving agricultural clients.

    5. Influencing the influencer: how companies are building relationships with these professionals

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hickel, Sabrina (author)
    Format:
    Journal article
    Publication Date:
    2005-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23096
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(7) : 44, 46
    Notes:
    Describes efforts of marketers to communicate with professional farm managers, crop consultants and veterinarians.

    6. Marketing into chaos

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ishmael, Wes (author)
    Format:
    Journal article
    Publication Date:
    2005-09
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23091
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(7) : 22-26
    Notes:
    "Manufacturers and purveyors of animal identification technology and services are using collaboration and good old-fashioned competition to get the ball rolling."

    8. Not your average grower meeting

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hickel, Sabrina (author)
    Format:
    Journal article
    Publication Date:
    2005-06
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22349
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(5) : 58-59
    Notes:
    Describes the format for "yield rallies" sponsored by Monsanto to communicate with corn growers.