Skip to search
Skip to main content
Skip to first result
Search
Search Results
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Gage, Theodore J. (author)
Format:
Journal article
Publication Date:
1979-12-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18433
Journal Title:
Advertising Age
Journal Title Details:
50(51) : S-1, 3, 4
Notes:
Describes approaches U.S. agricultural marketers are using in response to changes in farmers and farming.
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1980-01-21
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18431
Journal Title:
Advertising Age
Journal Title Details:
51(3) : S-22-S-25
Notes:
Trends in the mail order catalog business. Includes a brief history back to 1872 when Aaron Montgomery Ward decided to market items to midwestern farmers living miles away from available shopping. About 85 million catalogs in the mailes in 1978, representing about 8,000 companies.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Pritzker, Margie (author)
Format:
Journal article
Publication Date:
1979-12-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18432
Journal Title:
Advertising Age
Journal Title Details:
50(51) : S9, 11
Notes:
Emphasizes segmentation of market, seasonality of decision making and role of farm advertising in connecting with local dealers.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Cornick, James M. (author)
Format:
Journal article
Publication Date:
1981-09-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18429
Journal Title:
Advertising Age
Journal Title Details:
52(37) : S-1, S-8
Notes:
In 1980, the top 10 agricultural advertisers spent about $37 million in farm magazines to reach American farmers. Magazines are a basic tool of agrimarketers, but broadcast media receive an increasing share of advertising dollars.