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    Start Over Format Journal Article Subject Term marketing communication Subject Term social media

    2. Interaction with customers: the application of social media within the Austrian supply chain for food and beverages

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Meixner, Oliver (author), Haas, Rainer (author), Moosbrugger, Helmut (author), and Magdits, Philipp (author)
    Format:
    Journal Article
    Publication Date:
    2013
    Published:
    Austria
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: D06518
    Journal Title:
    International Journal on Food System Dynamics
    Journal Title Details:
    4(1) : 26-37
    Notes:
    12 pages.

    5. Yellow fail? Lessons learned from marketing program firestorm

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Philips, LeAnne (author / Entira)
    Format:
    Journal Article
    Publication Date:
    2010-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30202
    Journal Title:
    Strategic Agribusiness Review
    Notes:
    Reports on media and public responses to a wine company's financial contribution to an animal rights interest group, the Humane Society of the United States.