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- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rosenthal, Jacob (author)
- Format:
- Editorial
- Publication Date:
- 1936-01
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: D07464
- Journal Title:
- Journal of Marketing
- Journal Title Details:
- 1 (3): 191-197
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Arnold, Carl J. (author)
- Format:
- Editorial
- Publication Date:
- 1955-01
- Published:
- United States: American Marketing Association
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07833
- Journal Title:
- Journal of Marketing
- Journal Title Details:
- 19 (3): 266-267
