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    Start Over Format Editorial Journal Title Agricultural Advertising

    3. Buying by mail: the farmer the real father of the mail order idea

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Editorial
    Publication Date:
    1905-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15450
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    13(3) : 194-199
    Notes:
    Features development and current operations of Montgomery Ward &amp; Company, including its early relationship with the Patrons of Husbandry (Grange) as supply house.

    4. Some other mail order successes

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Editorial
    Publication Date:
    1905-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15451
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    13(3) : 200-201
    Notes:
    Features development and current marketing operations of Kalamazoo Stove Company of Kalamazoo, Michigan, and Marvin Smith Company, Chicago, Illinois.

    13. Why not advertise apples?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Editorial
    Publication Date:
    1914-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16847
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    26(8) : 10
    Notes:
    "The moral of this is that the apple growers ought to undertake co-operative advertising campaigns that would create a greater market here at home." An early call for generic advertising of agricultural products?

    15. Making up the farm paper list

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Editorial
    Publication Date:
    1915-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16856
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    26(11) : 11-12
    Notes:
    Endorses the use of rigor over "hunch" in choosing media. Urges publishers to provide "easier access to all the facts about circulation and territory that the makers of lists require."

    16. Advertising and editorial freedom

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Editorial
    Publication Date:
    1915-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 125 Document Number: C16860
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    27(3) : 70
    Notes:
    Reprinted editorial from Farm, Stock and Home. Recounts the dangers of withholding advertising because a marketer does not happen to like a certain article or editorial in a paper. "If this attitude of mind becomes general and advertising is distributed to the trimmers or the silent publications the public will be under the necessity of paying something like a reasonable price for publications that dare to be alive and vital. Perhaps that would be more satisfactory all around, for if an editor must write with both eyes on the advertisers, it's a long farewell to social, economic and moral progress."

    17. On the other side of the column rule

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Weymouth, George (author / Editor, Farm Life)
    Format:
    Editorial
    Publication Date:
    1915-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16861
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    27(4) : 42-44
    Notes:
    Commentary about the relationships between editorial matter and advertising. Maintains that editors have "annexed the territory on the other side of the column rule" and will stand up to advertisers and publishers, if necessary, "to keep the other side of the column rule clean territory."