21pgs, Gene-editing provides an opportunity to address the significant challenges of population growth and climate change that impact food production. Given the important role of gene-editing in our food system, exploring opportunities to persuade public acceptance of the technology is needed. The purpose of this study was to investigate persuasive effects of metaphorical concepts regarding gene-editing in agriculture. The Elaboration Likelihood Model was used as the conceptual framework. Metaphors stand to influence public acceptance because metaphors encourage issue-relevant thinking and enhance persuasion. A quantitative, randomized, between-subjects, experimental research design was delivered via an online survey to a nationally representative sample of U.S. residents. The manipulation was four mock news articles differentiated by metaphorical concept for gene-editing in agriculture (creation versus text editor versus tool versus control). Even when controlling for confounding variables, the results indicated no significant differences between the treatments on issue-relevant thinking or willingness to share the article on social media. Future research should explore the impact of metaphorical concepts on attitude and other behavioral outcomes associated with elaboration.
McKinney, Red A. (author), Sorensen, A. Ann (author), and McKinney:Community Affairs and Contributions, Dow Elanco; Sorensen: Center for Agriculture and the Environment, American Farmland Trust
Format:
Conference paper
Publication Date:
1993
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07630
Notes:
biotechnology, James F. Evans Collection, In: Macdonald, June F., ed. Agricultural biotechnology: a public conversation about risk. Ithaca, NY: National Agricultural Biotechnology Council, 1993. p. 25-30
Hess, Charles E. (author / Assistant Secretary for Science and Education, U.S. Department of Agriculture, Washington, D.C.)
Format:
Conference paper
Publication Date:
1991
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06596
Notes:
James F. Evans Collection; Paper presented at the Third Annual National Agricultural Biotechnology Council Meeting, In: MacDonald, June Fessenden, ed. Agricultural biotechnology at the crossroads : biological social & institutional concerns. Ithaca, NY : National Agricultural Biotechnology Council, 1991. p. 138-143
