Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: KerryByrnes1; Folder: IFDC File Document Number: D01438
Notes:
Conference paper with slides, Kerry J. Byrnes Collection, Fertilizer marketing management training program,International fertilizer development center (IFDC). Muscle Shoals, Alabama 16 pages with 32 visuals.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23658
Notes:
Presented at a symposium sponsored by the Economic Research Service, U.S. Department of Agriculture, and the Farm Foundation January 27-28, 2003. 11 pages., Suggests that biotechnology, environmental regulaton and product traceability act like pull-factors, increasing the benefits that would accrue from being better able to track food additive throughout the food system. The technologies associated with precision agriculture and internet communications act as push factors, making it less costly to provide those system tracking capabilities.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08364
Notes:
James F. Evans Collection, Mimeographed, 1993. 8 p. Paper presented at NCR 90 Communication Research Annual Meeting, Purdue University, West Lafayette, IN, October 27-29, 1993.
Kaine, Geoff (author) and Bewsell, Denise (author)
Format:
Conference paper
Publication Date:
2001-10-05
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 119 Document Number: C13509
Notes:
7 p., APEN (Australasia Pacific Extension Network) 2001 International Conference, Oct3-5, 2001, at University of South queensland, Toowoomba, Queensland, Australia
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 119 Document Number: C13536
Notes:
8 p., APEN (Australasia Pacific Extension Network) 2001 International Conference, Oct3-5, 2001, at University of South queensland, Toowoomba, Queensland, Australia
Ellis, Daryl E. (author), Kendrick, James G. (author), and Roeber, Ron L. (author)
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08054
Notes:
James F. Evans Collection, In: The Information Age: what it means for extension and its constituents. Columbia, MO: Cooperative Extension Service, University of Missouri, 1994. (Proceedings of a North Central Region Extension workshop for marketing and management specialists, May 24-26, 1994, St. Louis, MO.) p. 205-225.
Pelican, Suzanne (author), van den Heede, Fred A. (author), and van den Heede: Center for Academic Development, College of Santa Fe, Santa Fe, NM; Pelican: Nutrition and Dietetics Training Program, Indian Health Service, Santa Fe, NM
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07905
Notes:
James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., Although marketing offers nutrition educators a number of useful tools and techniques (e.g., market segmentation and focus groups) for reaching audiences more effectively, we shouldn't limit our goals to those of marketing. The ultimate goal of education is different than that of marketing. Education seeks to build a context or a framework into which learners can "fit" new information. In contrast, marketing seeks to sell something to consumers. Even social marketing -- which promotes healthy behaviors -- seeks to "sell" those behaviors, not to educate learners to become independent decision-makers. Of course, most nutrition educators want to influence people's behavior, but don't we also want to challenge learners to think autonomously? Admittedly, education at this level may seem difficult or impossible in some settings. However, if nutrition education is to play an important role in achieving health objectives in the year 2000 and beyond, we mst ask whether our ultimate goal should be to "sell" behaviors to consumers or to teach citizens how to evaluate information so they can behave according to their own judgments.
AGRICOLA IND 86039430; Paper presented at the Workshop on the Improvement of Small-Scale Cash Crop farming in Western Samoa," August 8-12, 1983, Apia, Western Samoa.
