Beall, Gary A. (author), Hayes,James H. (author), and Beall: Communications Specialist, Division of Agriculture and Natural Resources, University of California, Davis, CA; Hays: Emeritus Professor and former Director, Brock Center for Agricultural Communication, California Polytechnic State University, San Luis Obispo, CA
Format:
Conference paper
Publication Date:
1993-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: C07013
Notes:
James F. Evans Collection, Mimeographed, 1993. 6 p. (Paper presented at the 1993 International Agricultural Communicators in Education conference; 1993 May 8-12; Miami, FL)
Hays, Robert G. (author / Professor, Office of Agricultural Communications and Education, University of Illinois)
Format:
Conference paper
Publication Date:
1993-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: C07002
Notes:
James F. Evans Collection, Mimeographed, 1993. 9 p. (Paper presented at the 1993 International Agricultural Communicators in Education conference; 1993 May 8-12; Miami, FL)
Rutherford, Tracy (author / Texas A & M) and Edgar, Leslie D. (author / University of Arkansas)
Format:
Conference paper
Publication Date:
2009-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30396
Notes:
Paper presented in the Agricultural Communications Section, annual meeting of the Southern Association of Agricultural Scientists, Atlanta, Georgia, January 31-February 3, 2009.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 103 Document Number: C08837
Notes:
The 93rd annual meeting of the Southern Association of Agricultural Scientists --Communications Section. Greensboro, North Carolina. February 4-7, 1996; p. 61-68
Fett, J.H. (author / University of Wisconsin, Department of Agricultural Journalism) and University of Wisconsin, Department of Agricultural Journalism
Format:
Conference paper
Publication Date:
1983
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 55 Document Number: C01244
Notes:
451-457; See ID C01241, Harold Swanson Collection, Mimeographed. 1983. 28 p. Paper presented at the National Convention of Agricultural Communicators in Education; 1983 July 19, Madison, WI
Specht, Annie R. (author) and Buck, Emily B. (author)
Format:
Conference paper
Publication Date:
2017-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08161
Notes:
Research paper presented in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS) conference in Mobile, Alabama, February 4-7, 2017. 27 pages.
McKay, Floyd J. (author / Department of Journalism, Western Washington University, Bellingham, WA)
Format:
Conference paper
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06327
Notes:
James F. Evans Collection, Mimeographed, 1992. 28 p. Paper presented at the 1992 Convention of the International Communications Division, Association for Education in Journalism and Mass Communication
16pgs, Plant-based milk has provided more options to consumers who are looking for an alternative to dairy milk. Recently, sales of plant-based milk have increased while dairy milk has continued to decline. To gather more insight into what is being discussed in news coverage about plant-based milk, a quantitative content analysis was conducted on 250 articles published from 2011 to 2020. These articles were coded for word count, location of publication, frame, and article type. The seven frames used to describe plant-based milk were Environment, Animal Welfare, Health, Economics, Labeling, Taste, and Trend. There was an increase in articles published each year, with the most articles published in 2019. The Trend frame was the most popular frame followed by Taste and Health. The Trend frame is related to the growing popularity of plant-based milk. Many Taste articles were written in the form of recipes, which gives inspiration to the reader to use plant-based milk while cooking or baking. The use of the Health frame focused on nutritional information and support of using plant-based milk as an alternative for lactose intolerance or milk allergy. Overall, this study indicated that most plant-based milk news coverage focuses on discussing popularity, consumption, and innovation about plant-based milk. Recommendations for future research and practice are provided.
Allen, Amy M. (author) and Freimuth, Vicki (author)
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07901
Notes:
James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., A content analysis was conducted to evaluate the coverage of the new food labels in the print media during the period of December 1, 1992 to August 30, 1993. Articles were obtained using the Lexis/Nexis newspaper index and six health and general topics magazine databases. A total of 59 newspaper articles, 11 magazine articles and 7 health newsletter articles were identified through the databases. These articles were evaluated by four trained coders using a pretested coding form that addressed 35 aspects of the food label coverage. Twenty percent of articles were double coded with at least 80% coder reliability. Analysis of the data indicates that magazines and health letters covered the topic in more detail than newspapers. Less than 20% of newspapers named and defined the "percent daily value" term, whereas 86% of health newsletters and 64% of magazines provided this information. This is significant because the term is not self explanatory and may be misunderstood by consumers. analysis of individuals quoted in the articles indicates that government and industry officials represented over half of those quoted. In contrast, college and university faculty were quoted in 9% of articles and dietitians were quoted in 10% of articles. Several errors were identified by the coders and are outlined in the study.
