Jones, Barry W. (author / Department Head, Agricultural Communications, Texas A&M University)
Format:
Conference paper
Publication Date:
1990
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08193
Notes:
Theodore Hutchcroft Collection, In: Proceedings of the Agricultural Communications Section Southern Association of Agricultural Scientists, Little Rock, AR, February 3-7, 1990. Little Rock, AR: Southern Association of Agricultural Scientists, 1990. p. 93-97.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 111 Document Number: C10672
Journal Title Details:
5 page
Notes:
Presented to the Agricultural Communications Section of the Southern Association of Agricultural Scientists (SAAS), January 30-February 1 in Lexington, Kentucky.
Schultz, Don E. (author), Wang, Paul (author), and Medill School of Journalism, Northwestern University, Evanston, IL
Format:
Conference paper
Publication Date:
1993
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07638
Notes:
James F. Evans Collection, Mimeographed, 1993. 24 p. Paper presented at AEJMC Conference, Special Topics, Advertising Division, Kansas City., This paper presents a conceptual approach to measuring the ROI (return on investment) of various forms of marketing communications efforts for a product or service. It is based on a behavioral segmentation process using the Integrated Marketing Communications approach. The process includes the key strategic factors of customers, competitors and the company. The approach is suitable for any type of product or service for which some type of database information is available. A spreadsheet illustrates the process. (author)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 111 Document Number: C10702
Notes:
2 page that contains 17 printed slides, Presentation by Sharlet R. Teigen, Principal, S.R. Brown Marketing Communications, Camp Crook, SD, at National Association of Farm Broadcasters meeting, Kansas City, Missouri, November 1999
Peters, L.E. (author / Public Relations, New Holland Division, Sperry Rand, New Holland, PA) and Public Relations, New Holland Division, Sperry Rand, New Holland, PA
Format:
Conference paper
Publication Date:
1971
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: B03397
Notes:
Evans; See B03393 for original, In: Communicating agriculture to the non agricultural public : a seminar jointly sponsored by Gamma Sigma Delta and University of Minnesota, Institute of Agriculture (1970 June 29). [s.l.] : [s.n.], 1971. p. 9-10
