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    Start Over Format Conference paper Subject Term advertising research Subject Term data collection

    1. Evaluating advertising using split-cable scanner data : some methodological issues

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jensen, Helen H. (author), Schroeter, John R. (author), and Associate Professor, Center of Agricultural and Rural Development, Iowa State University; Associate Professor, Department of Economics, Iowa State University
    Format:
    Conference paper
    Publication Date:
    1992
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06449
    Notes:
    James F. Evans Collection, see also C03730, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 58-69

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